Adam Rice



Adam graduated with a BA in International Studies and a Post Graduate Degree in Communications and Management from Western University; he later upgraded this degree to an MBA. He completed his undergrad abroad at the University of Hong Kong and lived and taught university in Asia for several years.

As CEO and Founder of AssetDirect, the world’s first global personal loan marketplace, Adam has proven accomplishments and expertise in inspirational leadership, start-up growth, business development, corporate relations, financial accounting, and corporate governance.

Adam is a survivor of Traumatic Brain Injury and spent years recovering and challenging himself. His lived rehabilitative experience brings a new perspective and understanding of the personal impact of living with ABI and the ever-changing needs of HIRO clients.